Ford India on Thursday placed a new kid in the sedan block in the form of the all new Fiesta. The car was unveiled earlier to the press and public at a Ford cafe in Delhi aimed at bringing the car closer to the buyers.
The car will be available in both diesel and petrol options at a price range of Rs 8.31 lakh to Rs 10.51 lakh (ex -showroom Mumbai).
The car will be produced at the Chennai facility of the company's Indian arm thus making it the sixth location globally to produce the sedan.
"Ford is not backing away from its commitment to the Indian market. We are here for the long haul and launch this vehicle and reiterate our 'One Ford' vision by bringing the first of the eight new global vehicles to be launched here by 2015," Ford India President and MD Michael Boneham said.
Boneham said the company is upbeat about good sales prospects following the success of the hatchback Figo, which has received good response from the market.
"This month we will be assessing the response. I think the way we have priced the Fiesta, it will be very attractive to our customers," he said when asked about sales target. "Given the global response to the car, we will be capacity constrained," he added.
While the priority would be the Indian market, the new Fiesta would also be exported to other similar markets as is done with the Figo, he added.
The sedan is already glowing red hot with action presently and the new Fiesta is set to make things even more interesting. Check out what arsenal the Fiesta packs to wage war against the likes of Vento, new Verna, SX4 and Honda City.
The sedan is essentially the stylish little Fiesta hatch with a boot. While the front of the car looks absolutely stunning the rear might not find favour with all eyes as it feels more like an add-on. The flared wheel arches and inclined body line lend a muscular feel to the overall stance.
Ford India will offer a TiVCT petrol as well as the much popular and needed TDCI diesel powerplant for the new Fiesta. The petrol mill is good for a decent 109 bhp and 140 Nm of torque while the diesel mill generates an acceptable 90 bhp and an impressive 204 Nm of torque.
Fuel efficiency for the petrol and diesel mills is rated at 17 and xx 23.5 kmpl respectively.
Step inside and the first thing to grab one's attention is the center console resembling a mobile phone's keypad. The dials along with the center console lend a funky and smart look to the cockpit, something which will be loved by youngsters and also be accepted by their parents.
The controls are laid out nicely and the front seats offer good support. The rear legroom is not class-leading but will prove to be just adequate for the average Indian height.
The new Fiesta hosts quite a few segment first features along with the conventional ones. A notable one amongst all is the voice activated controls, which for example allows one to use the AC using voice commands.
The car will be available in both diesel and petrol options at a price range of Rs 8.31 lakh to Rs 10.51 lakh (ex -showroom Mumbai).
The car will be produced at the Chennai facility of the company's Indian arm thus making it the sixth location globally to produce the sedan.
"Ford is not backing away from its commitment to the Indian market. We are here for the long haul and launch this vehicle and reiterate our 'One Ford' vision by bringing the first of the eight new global vehicles to be launched here by 2015," Ford India President and MD Michael Boneham said.
"This month we will be assessing the response. I think the way we have priced the Fiesta, it will be very attractive to our customers," he said when asked about sales target. "Given the global response to the car, we will be capacity constrained," he added.
While the priority would be the Indian market, the new Fiesta would also be exported to other similar markets as is done with the Figo, he added.
The sedan is already glowing red hot with action presently and the new Fiesta is set to make things even more interesting. Check out what arsenal the Fiesta packs to wage war against the likes of Vento, new Verna, SX4 and Honda City.
The sedan is essentially the stylish little Fiesta hatch with a boot. While the front of the car looks absolutely stunning the rear might not find favour with all eyes as it feels more like an add-on. The flared wheel arches and inclined body line lend a muscular feel to the overall stance.
Ford India will offer a TiVCT petrol as well as the much popular and needed TDCI diesel powerplant for the new Fiesta. The petrol mill is good for a decent 109 bhp and 140 Nm of torque while the diesel mill generates an acceptable 90 bhp and an impressive 204 Nm of torque.
Fuel efficiency for the petrol and diesel mills is rated at 17 and xx 23.5 kmpl respectively.
Step inside and the first thing to grab one's attention is the center console resembling a mobile phone's keypad. The dials along with the center console lend a funky and smart look to the cockpit, something which will be loved by youngsters and also be accepted by their parents.
The controls are laid out nicely and the front seats offer good support. The rear legroom is not class-leading but will prove to be just adequate for the average Indian height.
The new Fiesta hosts quite a few segment first features along with the conventional ones. A notable one amongst all is the voice activated controls, which for example allows one to use the AC using voice commands.
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